Bournemouth Walking Maps | Jody Poulter

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Bournemouth Walking Maps


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An RSA given brief to look at tackling the rising obesity numbers within the UK. This initiative proposes to encourage fitting more activity into an everyday routine. The concept is based around encouraging people to walk part, or all of their journey that they originally intended to use the bus to get to. At the bus stop the user is confronted with a map that will highlight walking routes from that stop, the duration it will take and the average calories burnt when walking that distance. The idea is to make the community much more aware of journeys that may be more time efficient and also healthier for them. The Bournemouth mapping system intends to be a tool that educates and persuades people to become more active in an easy and achievable way.

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