DC Leisure | Jody Poulter

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DC Leisure


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Work for over 90 separate leisure centres, design was required daily to promote new offers and memberships, whilst maintaining fresh and engaging designs monthly to promote the latest membership deals. The fitness industry has become increasingly competitive, considering the influx of ‘budget gyms’ of recent times. Thus marketing is required to work that bit harder, with more unique approaches, enticing offers and visually attractive design trying to entice people to join.

Highlighting different aspects that DC Leisure offer; marketing the junior programmes available and function facilities they have on site allowed for design and style to stray from the usual fitness based artwork. More unique approaches including photography based printed ‘coffee table’ books, have also lead to interesting and innovative projects that DC Leisure have persued.

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