Resolution Interiors | Jody Poulter

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Resolution Interiors


Branding

Resolution Interiors are a turn-key company that can take any internal space project and transform it as required, from concept to completion. This branding exercise had to bring a fresh look to an existing design, but maintain aspects of this existing look. Resolution Interiors did not want to completely separate themselves from the familiar logo that existing customers would be accustomed to. However they also realised that the current look was dated and tired.

The logo was based upon looking at blueprints and interior space drawings and creating the letters ‘RI’ from these spaces. The final manifestation is actually a live trace of a space that Resolution designed. The link to the heart of what the company does, to that of the logo was something that Resolution thought epitomised what they wanted from the logo. This final design was then implemented across numerous items the company wanted to use, keeping this fresh approach, always turning to ‘what Resolution wanted to communicate’ with each item.

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