Lads-mag targeting | Jody Poulter

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Lads-mag targeting


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A project transpired from a job application. A collection of items created to reflect the phrases and notions from within the job advert itself. The potential job; working for a self-confessed ‘lads-mag’, containing all things male orientated: women, cars, booze, sport and sex, the items within this project were therefore targeting as many of those categories as possible. From a ‘pin-the-pint’ game (an adaptation of the much-loved ‘pin the tail on the donkey’ game), to a packet of cookies baked to look like a woman’s best assets, each item carefully crafted to target the correct audience.

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