West Sussex LINk | Jody Poulter

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West Sussex LINk


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This project required a brand new concept and look to be created to help advertise the West Sussex Dignity Wave initiative, whilst fitting with existing artwork. The client required the artwork to be fresh and bold to set it apart from the other leaflets it would be displayed adjacent to, but also to appeal to a large audience, young and old, and also maintain a look that could be used with artwork that already had an established message.

The characters that represent people talking, already existed in other artwork for similar initiatives run by the client, and this was required to be maintained within this project. These characters influenced the colour scheme and also the style of illustration. The outcome; simply a development of these existing characters with a fresh illustration of ‘the wave’ to give it the fresh boost it required.

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