YMCA London South West | Jody Poulter

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YMCA London South West


Branding

This brand concept based itself upon using the location of this site as a feature within the design. The shape of the Thames subtly appears in instances of the design, playing homage to the fact it is a London situated site. The design wanted to give a sophisticated and up-market look to a brand that has a relatively poor reputation, whilst also staying contemporary and young, appealing to the young community that the YMCA exists for.

This brand concept was intended to follow through to all aspects of the YMCA, for their catering department, residency, gym facilities they offer as well as junior programme and child care. Unique and fun approaches were created in order to make everyone aware of the rebrand and familiarise themselves with the new look and feel of the brand.

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